SPRITE X TINDER
CAN YOU SPICE TOGETHER?
Agency: Ogilvy London
Creative Director: Dan Treichel
Creatives: Natthasit Suksangpleng, Emiliano Paz F, Will Grooms, Ben Connell
Year: 2026
Packaging Activation
Gen Z is bored with traditional dating, swiping is frictionless, conversation is polite, and chemistry rarely gets the chance to show up
INSIGHT
Adrenaline-filled experiences (like eating spicy food) can lead to attraction.
BIG IDEA
Tinder and Sprite design spicy dating experiences and gifts designed to fast-track connections
ONLINE VIDEO
ONLINE GRAPHICS & ART DIRECTION
PACKAGING To celebrate our partnership, we reimagined the Sprite logo with Tinder’s iconic flame.
ACTIVATION
1
Buy a limited edition can
or a bottle of Tinder Sprite
2
Scan the QR code and
download the Coke app
3
With a little luck, you
could win one of the prizes
PRIZES & REWARDS
All Expenses Paid Trip To Thailand
Flight and accommodation to the spicy Thailand
Spicy Adrenaline-Filled Dates
Date on a Volcano,
on a Hot Air Balloon, etc.
Tinder Gold Memberships
1000+ memberships to find your spicy date mate
Spicy Valentine’s Gifts
Spicy chicken wing bouquets
Vouchers for Food Delivery Apps
For food delivery apps and restaurants
DIGITAL ACTIVATIONS ON TINDER
SPICY FILTER
A brand new filter that allows Tinder users to make their preference for spicy food visible directly in their profile and find like-minded individuals.
SPICE BREAKERS
A new feature that sparks dating conversations and invites users to submit their most creative, spicy-food-inspired pickup lines.
IRL ACTIVATION
SOCIAL SERIES
PRESS HEADLINES
All Expenses Paid Trip To Thailand
Flight and accommodation to the spicy Thailand
Spicy Adrenaline-Filled Dates
Date on a Volcano,
on a Hot Air Balloon, etc.
Tinder Gold Memberships
1000+ memberships to find your spicy date mate
Spicy Valentine’s Gifts
Spicy chicken wing bouquets
Vouchers for Food Delivery Apps
For food delivery apps and restaurants
DIGITAL ACTIVATIONS ON TINDER
SPICY FILTER
A brand new filter that allows Tinder users to make their preference for spicy food visible directly in their profile and find like-minded individuals.
SPICE BREAKERS
A new feature that sparks dating conversations and invites users to submit their most creative, spicy-food-inspired pickup lines.
IRL ACTIVATION
SOCIAL SERIES
PRESS HEADLINES