RYANAIR
WE HAVE NO CLASS
Year: 2024
Print Activation Press Social Media
Airlines profit from class systems, creating hierarchies that devalue passengers and promote exclusion.
INSIGHT
People don’t fly for caviar or champagne, they fly to reach their destination.
BIG IDEA
RyanAir is the egalitarian airline where there’s no class.
Billboards
Staged Protests
We’ll organize protests in the airport and in stations outside the Heathrow and Gatwick Express against the classist behaviour of other airlines
WeHaveNoClass.fly
Press Headlines
“Hijacked” Billboards
First Class Tote Bags
Repurpose the first-class curtains to create tote bags, which will be gifted to passengers.