RYANAIR
WE HAVE NO CLASS
Print Activation Press
Airlines profit from class systems, creating hierarchies that devalue passengers and promote exclusion.
INSIGHT
On low-cost airlines class doesn’t matter.
BIG IDEA
RyanAir is the airline where there’s no class.
Billboards
Staged Protests
We’ll organize protests in the airport and in stations outside the Heathrow and Gatwick Express against the classist behaviour of other airlines
“Hijacked” Billboards
Create fake first class billboards to hijack with our antielitist messaging.
Merch made out of First Class curtains
Create merch with the curtains that we tore down from other airlines first classes.