RYANAIR
WE HAVE NO CLASS
Print Activation Press Social Media
Airlines profit from class systems, creating hierarchies that devalue passengers and promote exclusion.
INSIGHT
On low-cost airlines class doesn’t matter.
BIG IDEA
RyanAir is the airline where there’s no class.
Billboards
Staged Protests
We’ll organize protests in the airport and in stations outside the Heathrow and Gatwick Express against the classist behaviour of other airlines
Exposé Website
An exposé website with all the information about the classist practices of modern airlines that leads to book tickets on Ryanair
Press Headlines
“Hijacked” Billboards
First Class Tote Bags
Repurpose the first-class curtains to create tote bags and neck pillows which will be gifted to passengers.