SPOTIFY
SAFE&SOUND
Year: 2024
Print Digital Audio Press Activation
Music silences your surrounding.
INSIGHT
Smartphones recognise the sounds around you.
BIG IDEA
Create a feature to enhance safety and alert users to potential dangers.
Case Study
How it works
Safe&Sound utilises smartphone's Sound Recognition technology to listen for potential safety concerns.
If a threat is detected, Safe&Sound instantly lowers your music volume and gives you a clear audible alert.
If there's a potential danger, users can send an emergency message with their location to emergency contacts,
or get direct help with a one-tap emergency services call.
Billboards
Bus Stops
Mobile Ads
Audio Ads
Running Clubs ActivationWe are partnering with women-centric running clubs like WMN RUN and These Girls Run, as well as night running communities like Midnight Runners
to go on Safe&Sound Runs with special curated playlists and branded gear to get people to know about the feature.
Influencer PartnershipsCollaborate with fitness influencers to create short format contents that highlight
how Spotify Safe&Sound enhances their workouts with real-time safety alerts.
@lauramcgreen
Comedy & Running Creator
@savannahsachdev
Running Creator
@emilyannwillcox
Fitness Storyteller
@susie_chan_
Runner & Fitness Instructor
Spotify Safe&Sound Wrapped Will show how the new feature has protected users throughout the year