SHEBA CAT FOOD
Year: 2024
Print Activation Press
Cats and humans don’t speak the same “love language”.
INSIGHT
Cats can behave like a distant partner.
BIG IDEA
Sheba is the love language your cat understands.
Billboards
Bus Stops
Buses
Hero FilmShows a man in a cozy therapist's office, venting about his “relationship” issues.
The camera reveals that he is talking about his cat.
Interactive Digital ActivationCats and humans express love differently, Sheba helps bridge that gap
through an AI-powered couples counsellor.
through an AI-powered couples counsellor.
Social Media ChallengeWe’re gona challenge users and content creators to post videos of their
attemps to win over their cats, and trying to understand their love language.
attemps to win over their cats, and trying to understand their love language.