SHEBA CAT FOOD
THE MEOWRIAGE THERAPIST
Print Activation Press
Cats don’t have emotional attachment to their owners.
INSIGHT
The cat-owner relationship is a toxic one.
BIG IDEA
Sheba is the “meowriage” therapist.
Billboards
Bus Stops
Bus
Hero FilmShows a man in a cozy therapist's office, venting about his “relationship” issues.
The camera reveals that he is talking about his cat.
Press Headlines
Interactive Digital ActivationCats and humans express love differently, Sheba helps bridge that gap through an AI-powered couples counsellor.
Social MediaWe’re gonna challenge users and content creators to post videos of their attempts to win over their cats