SHEBA CAT FOOD
THE MEOWRIAGE THERAPIST



Print   Activation   Press
PROBLEM
Cats don’t have emotional attachment to their owners.

INSIGHT
The cat-owner relationship is a toxic one.

BIG IDEA
Sheba is the “meowriage” therapist.


Billboards


Bus Stops


Bus
 


Hero Film
Shows a man in a cozy therapist's office, venting about his “relationship” issues.
The camera reveals that he is talking about his cat.


Press Headlines


Interactive Digital ActivationCats and humans express love differently, Sheba helps bridge that gap through an AI-powered couples counsellor. 



Social MediaWe’re gonna challenge users and content creators to post videos of their attempts to win over their cats






Next Project



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