SHEBA CAT FOOD
Year: 2024
Print Activation Press
Cats don’t have emotional attachment to their owners
INSIGHT
The way to a cat's heart is through his stomach
BIG IDEA
Sheba is the key to improving the relationship with your cat
Billboards
Bus Stops
Bus
Hero FilmShows a man in a cozy therapist's office, venting about his “relationship” issues.
The camera reveals that he is talking about his cat.
INT. THERAPY ROOM – DAY
The scene opens on a MAN, sitting on a couch, looking stressed, hands wringing.
MAN
(sighs)
One minute she’s curled up next to me,
the next… (gestures, frustrated) she’s ignoring me completely.
THERAPIST
(off-screen, calmly nodding)
The man looks down, searching for words, then continues.
MAN
And I keep trying, you know? I give her everything… her personal space
But it’s like… I just don’t know what she wants anymore.
THERAPIST
(scribbling notes, calm and professional)
And how did you respond to that?
The camera camera cuts to a wide shot, revealing CAT, sitting on a chair with a serious expression.
CAT
(pauses, then lets out a deadpan “meow”)
The screen fades to the Sheba logo and the tagline
VOICEOVER
Sheba. Make them fall for you
The scene opens on a MAN, sitting on a couch, looking stressed, hands wringing.
MAN
(sighs)
One minute she’s curled up next to me,
the next… (gestures, frustrated) she’s ignoring me completely.
THERAPIST
(off-screen, calmly nodding)
The man looks down, searching for words, then continues.
MAN
And I keep trying, you know? I give her everything… her personal space
But it’s like… I just don’t know what she wants anymore.
THERAPIST
(scribbling notes, calm and professional)
And how did you respond to that?
The camera camera cuts to a wide shot, revealing CAT, sitting on a chair with a serious expression.
CAT
(pauses, then lets out a deadpan “meow”)
The screen fades to the Sheba logo and the tagline
VOICEOVER
Sheba. Make them fall for you
Interactive Digital ActivationCats and humans express love differently, Sheba helps bridge that gap
through an AI-powered couples counsellor.
through an AI-powered couples counsellor.
Social Media ChallengeWe’re gonna challenge users and content creators to post videos of their
attemps to win over their cats, and trying to understand their love language.
attemps to win over their cats, and trying to understand their love language.