BUMBLEBEE
CONSERVATION TRUST
UK BEES ARE HOUSE HUNTING
OOH PR Experiential Social
Habitat loss have caused the bee population in the UK to decline by 25%.
INSIGHT
Bees are facing a housing crisis just like the UK residents.
BIG IDEA
Make the issue hit closer to home by turning the BCT into the UK’s first estate agency for bees.
Estate Agency Pop Up
We launch Buzztons Estate Agency pop-up to get people to see their green space as potential bee housing
by offering bee habitat valuations and bee homes for sale with all proceeds funding the conservation.
Assesses how suitable a space is for bees and suggests ways to improve it.
Mini Billboards
Place mini billboards in small and unexpected green areas around the city.
Estate Agents Signs Placed outside volunteers’ homes, using gardens as free media space.
Home Welcome Kit In Collaboration with Foxtons
Partner with Real Estate Agency Foxtons to curate and give away “bee friendly” home welcome kits for the new homeowners.
Celebrity Spokesperson
Partner with Jamie Demetriou, known for playing a letting agent in Stath Lets Flats to appear in social media content.