BUMBLEBEE
CONSERVATION TRUST
UK BEES ARE HOUSE HUNTING
Year: 2023
OOH PR Kit Experiential Digital
Bee habitats are disappearing, causing a decline in their population.
INSIGHT
Bumblebees are in a housing crisis, and they need new homes.
BIG IDEA
Create a real estate agency for bees.
Bee Home Kits
Give away bee home starter kits to people who attend viewings, consultations and signings.
Press Headlines
Mini Billboards
Place mini billboards in small and unexpected green areas around the city
Estate Agents Signs Partner with BCT volunteers to place the “Estate Agent” signs outside their homes
Billboards
Mini Estate Agencies
Create mini Real Estate Agencies to pop up in parks and around the city
Create mini Real Estate Agencies to pop up in parks and around the city
Celebrity Spokesperson
Partner with Jamie Demetriou, known for playing a letting agent in Stath Lets Flats to appear in social media content