SPRITE X TINDER
CAN YOU SPICE TOGETHER?
Agency: Ogilvy London
Creative Director: Dan Treichel
Creatives: Natthasit Suksangpleng, Emiliano Paz F, Will Grooms, Ben Connell
Year: 2026
Packaging Activation
Gen Z is bored with traditional dating, swiping is frictionless, conversation is polite, and chemistry rarely gets the chance to show up
INSIGHT
Adrenaline-filled experiences (like eating spicy food) can lead to attraction.
BIG IDEA
Tinder and Sprite design spicy dating experiences and gifts designed to fast-track connections
Online Video
Online Graphics & Art Direction
PackagingTo celebrate our partnership, we reimagined the Sprite logo with Tinder’s iconic flame.
Activation
Buy a limited edition can
or a bottle of Tinder Sprite
Scan the QR code and
download the Coke app
With a little luck, you
could win one of the prizes
Prizes & Rewards
Trip To Thailand
Flight and accommodation to the spicy and romantic Thailand
Spicy Adrenaline-Filled Dates
Date on a Volcano,
on a Hot Air Balloon, etc.
Tinder Gold Memberships
1000+ memberships to find your spicy date mate
Spicy Valentine’s Gifts
Spicy chicken wing bouquets
Vouchers for Food
For food delivery apps and restaurants
Digital Activations on Tinder
SPICY FILTER
A brand new filter that allows Tinder users to make their preference for spicy food visible directly in their profile and find like-minded individuals.
SPICE BREAKERS
A new feature that sparks dating conversations and invites users to submit their most creative, spicy-food-inspired pickup lines.
Press Headlines